Approach
AIPrescriptive. Tells you where the budget should go next.
TraditionalDescriptive. What did each channel spend?
AI analytics dashboards for marketing teams.
Stop waiting on weekly reports. Squadbase connects every ad platform, attributes revenue across the full funnel, and optimizes while your campaigns are still live.
Marketers don't lack dashboards. They lack answers that keep up with the campaign.
01Ad spend to revenue, connected instantly.
Explore the platformSee true ROI while the campaign is still live, not after it ends.
- Connects ad spend to revenue across every channel
- Replaces the Friday spreadsheet with real-time answers
- Shift budget mid-campaign based on what is actually working
02Every channel, in one place.
Our data connectorsYour AI agent reasons across all your platforms at once, not one at a time
- Pulls in Google Ads, Meta, GA4, HubSpot, and more
- Connects paid, organic, email, and product data together
- Ask full-funnel questions in plain English, no analyst needed
03Attribution & anomalies, surfaced automatically.
See AI in actionSquadbase catches what changed before you think to ask
- Spots which channel quietly overtook the others
- Flags rising acquisition costs and budget leaks early
- No manual monitoring or dashboard-checking required
Comparison
AI analytics vs. traditional analytics.
Speed
AIReal-time, mid-campaign answers.
TraditionalWeekly reports, decided after the fact.
Attribution
AIRevenue attributed across the full funnel.
TraditionalLast-click, siloed by platform.
Data scope
AIPaid, organic, email, and product together.
TraditionalOne platform at a time.
Usability
AIAsk in plain English. No analyst needed.
TraditionalRequires an analyst to pull.
What marketing teams use it for
The campaign questions you need answered now.
Measure channel ROI
- Spend vs. revenue by channel
- True cost per acquisition
- Budget efficiency trends
Attribute revenue
- Full-funnel attribution
- Multi-touch journeys
- Pipeline influence
Optimize campaigns live
- Mid-flight performance
- Creative and audience signals
- Real-time budget shifts
Track funnel and growth
- Lead-to-customer conversion
- Funnel drop-off points
- Cohort and retention signals
How it works
From ad spend to insight, in three steps.
01 Connect your ad platforms and analytics.
02 Ask campaign questions in natural language.
03 Get AI-generated dashboards and attribution in seconds.
Your AI data analyst connects to all your data
Excel/CSV
Squadbase DB
Snowflake
BigQuery
Databricks
Redshift
dbtExcel/CSVSquadbase DBSnowflakeBigQueryDatabricksRedshiftdbtExcel/CSVSquadbase DBSnowflakeBigQueryDatabricksRedshiftdbtExcel/CSVSquadbase DBSnowflakeBigQueryDatabricksRedshiftdbt
AWS Athena
PostgreSQL
MySQL
Google Analytics
Airtable
kintone
Wix StoreAWS AthenaPostgreSQLMySQLGoogle AnalyticsAirtablekintoneWix StoreAWS AthenaPostgreSQLMySQLGoogle AnalyticsAirtablekintoneWix StoreAWS AthenaPostgreSQLMySQLGoogle AnalyticsAirtablekintoneWix Store“We finally see which channels actually drive revenue, in real time, without waiting on a weekly report.”
Marketing questions, answered.
Can Squadbase show real ROI across all my ad channels?
Yes. Squadbase connects ad spend to revenue across every channel, so you see true ROI in real time instead of last-click estimates. Paid, organic, email, and product data all feed into one AI agent that reasons across the full funnel.
Does it connect to my ad platforms?
Yes. Squadbase connects directly to Google Ads, Meta Ads, LinkedIn Ads, GA4, HubSpot, Stripe, Snowflake, and spreadsheets. No migration needed. Your data stays where it is.
Can I optimise a campaign while it is still running?
Yes. Because Squadbase pulls live data, you can ask mid-campaign questions in plain English and shift budget before the campaign ends. You do not have to wait for a weekly report to act.
Do I need an analyst to build reports?
No. You type your question in plain English and Squadbase generates the dashboard or report automatically. No SQL, no data team, no manual setup.
How does Squadbase handle multi-touch attribution?
Squadbase connects data across your full funnel, including paid, organic, email, and product sources, so you can track multi-touch journeys and see pipeline influence beyond last-click. Each answer is validated against your actual data.
Is my marketing data kept private?
Yes. Squadbase is SOC 2 Type I certified. Your data is never used to train AI models, is encrypted at rest and in transit, and is restricted to invited team members only.
Stop guessing. Start optimizing in real time.
Make faster, smarter marketing decisions with AI dashboards, powered by your AI data agent.