Squadbase
Jul 9

4 Misconceptions That Make Non-Engineers Think ‘Coding Is Impossible

Shunsuke Sakata
Corporate Manager

Introduction: In the AI Era, Anyone Can Be an Engineer

“If you’re not an engineer, building an app is absolutely impossible.” If that’s what you believe, your view is now completely outdated.

In recent years, the explosive rise of generative AI has fundamentally reshaped application development. With tools like ChatGPT, Claude, and Gemini—and PaaS platforms such as Vercel, Render, and Squadbase—even non-engineers can build and deploy a web application in just a few hours.

If you’re responsible for driving DX or AI initiatives, you’ve likely run into challenges like these: You created a prototype with a no-code/low-code tool, but hit a wall when trying to make it production-ready. You built an AI app, yet it never graduated beyond “toy” status. Requests to the IT department take so long that agile, fast-paced improvements feel impossible.

In this article, we’ll unpack four deep-seated misconceptions that many non-engineers hold—and show why they’re relics of the past. By the end, you might just think, “Maybe I can develop an app myself after all.”

Misconception #1: “Programming Is Only for Experts”

Conventional Wisdom: Code Is Something You “Write”

In the past, programming meant mastering complicated syntax and libraries, then manually typing thousands of lines of code. When errors cropped up, tracking down their causes and spending hours debugging was simply part of the routine. In that era, it was perfectly reasonable to think that “programming is only for specialists.”

New Reality: Code Is Something You “Generate”

However, programming has now shifted from something you “write” to something you “generate through dialogue.” With generative AI, you simply provide natural-language instructions and the AI automatically produces the appropriate code.

Traditional ProgrammingProgramming with Generative AI
Write each line of code by handDescribe your requirements in natural language
Wrestle with syntax errorsAI automatically runs syntax checks
Several months of learningBuild a working app in just a few hours
Spend hours tracking down the root cause of errorsAI analyzes errors and proposes fixes Ask ChatGPT

Practical Example: Build a Sales Management System in 5 Minutes

Let’s actually try building a simple sales-management system with generative AI. Give the AI a prompt like this:

“Build a web application that lets users input, display, and export monthly sales data to CSV. Use React + Node.js for the stack, and use this Google Spreadsheet at {URL} as the database.” With that single sentence, the AI can generate a fully functioning application that includes:

  • Frontend (React)
  • Backend API (Node.js + Express)
  • A checklist of everything needed to connect to the Spreadsheet (API credentials, scopes, etc.)
  • CSV export capability
  • Deployment configuration files A system that used to take engineers several days to build can now be finished in just five minutes.

Misconception #2: “You Need a Massive Amount of Learning Before You Can Build an App”

Conventional Wisdom: You Must Learn in Stages

Traditional programming education required a step-by-step process like this:

  1. Basic syntax of a programming language — about 2 weeks
  2. Learning a framework — another 2–3 weeks
  3. Understanding database design — an additional 2–3 weeks
  4. Gaining infrastructure/server knowledge — a further 2–3 weeks
  5. Hands-on experience building an actual application — 1–2 months In total, you were looking at at least three to six months of study before you could create a production-ready app.

New Reality: An Era of Learning by Building

With the advent of generative AI, the paradigm has completely shifted from “learn first, then build” to “learn while building.”

Learning ElementTraditional ApproachGenerative-AI Era
Basic SyntaxMemorize through books or online coursesAsk the AI when needed
Error ResolutionSearch Stack Overflow for answersAI instantly analyzes the error and proposes a fix
Best PracticesLearn through experience or web researchAI automatically applies the latest best practices
Code ReviewRequest feedback from a senior engineerAI offers real-time improvement suggestions

Practical Example: A 24-Hour AI Mentor

Generative AI serves as an exceptionally capable mentor that’s available 24/7:

Example Question 1: “I don’t understand what this error message means.” → The AI immediately explains—in plain English—the root cause and how to fix it. Example Question 2: “I want to add this feature. How should I proceed?” → The AI provides a full code sample and step-by-step implementation instructions. Example Question 3: “What exactly is a repository?” → When unfamiliar terms pop up, the AI offers a clear, easy-to-grasp explanation.

Even the “beginner questions” you might once have hesitated to ask can now be directed to the AI as often as you need, with no reservations at all.

Misconception #3: “Server Setup Is Too Complicated”

Conventional Wisdom: Infrastructure Setup Is Complicated

“To build a web app you need a server, don’t you? Configuring something like AWS is impossible unless you’re an infrastructure engineer.”

It’s true—traditional server setup used to be complicated. Server configuration, SSL certificates, deployments, monitoring and backups, scaling … mastering and configuring all of these required specialized knowledge and plenty of hands-on experience.

New Reality: PaaS Automates Everything

Modern PaaS (Platform as a Service) solutions automate all of those complex configurations.

Infrastructure ElementTraditional MethodPaaS (Vercel / Render / Squadbase)
Server ConfigurationManual setup via Linux command lineFully automated
SSL CertificatesCertificates configured manuallyAutomatic issuance and renewal
DeploymentTransfer files via FTP or SSHAutomatic deployment on GitHub push
Monitoring & BackupsConfigure monitoring tools and cron jobsAutomated
ScalingProvision additional servers and configure load balancersAutoscaling

Practical Example: Deploy an App in 30 Seconds

Steps to deploy an AI-generated application on Squadbase:

  1. Select the repository in Squadbase
  2. Push your code to GitHub
  3. Automated deployment kicks in And that’s it—your web app is live and reachable from anywhere in the world. Server configuration, domain setup, SSL certificates, and CDN provisioning are all handled automatically.

Misconception #4: “Operating the App After Launch Will Be a Huge Hassle”

Conventional Wisdom: Improving Features After Launch Is a Major Burden

“Maintaining the app after launch is going to be a nightmare, isn’t it?” “What do we do when we need new features once people start using it?”

It’s true that, in the classic web-app world, post-launch operations consumed a great deal of effort:

  • Identify improvement points in the field
  • Weigh them against available development hours and set priorities
  • Implement the fixes and enhancements
  • Validate everything again on the ground All of this required extensive time and cost—not to mention constant back-and-forth between the development team and frontline users.

New Reality: Frontline-Driven, Hands-On Improvements

One major advantage of frontline-driven development is that the person who builds the app is the same person who uses it. When the team member who understands day-to-day operations best creates the application themselves, the product is built from a first-person perspective, resulting in fewer iterations and smoother operations overall. And because generative AI now streamlines fixes and enhancements, making changes has become just as easy—and far faster—than the initial build.

Operations TaskTraditional MethodFrontline-Led Development
Identifying improvementsDevelopers and frontline staff discussDriven directly by frontline staff
Setting prioritiesDevelopers and frontline staff discussFrontline staff decide quickly and smoothly
Implementing fixesDevelopers handle implementationSemi-automated implementation with AI

Conclusion

Thank you for reading all the way to the end.

If this article has helped loosen—even a little—the notion that “app development is only for engineers,” then I’m delighted. The true value frontline professionals bring is their deep understanding of business challenges and their ability to design precise solutions. Let generative AI handle the technical implementation so you can focus on your real expertise. That, to me, is the ideal division of roles in this new era. If you’ve come away thinking, “Maybe I can build an app after all,” then nothing would make me happier.